News
Our Manifesto – Ban the Yawn!
The silence is loud. It’s time to break it. Let’s rid the world of yawn-inducing sustainability strategies with weak commitments. It’s time to take control of the narrative.
Ban the Yawn
We’re on mission to banish dull, uninspiring and empty sustainability strategies.
Boring doesn’t inspire or excite.
Boring is hard to sell.
Pitchstone Consulting is a UK-based creative sustainability strategy solutions partner.
We work with forward-thinking companies and organisations to define their sustainability approach, unshackle value and deliver real impact.
Be Impactful
Sustainability strategies deliver impact.
% of corporate leaders that say sustainability adds commercial value to their firm1
0
%
% of consumers that are willing to pay more for sustainably produced goods2
>
0
%
1 Morgan Stanley’s Corporate Sustainable Signals: Corporates Report, May 2026
2 PwC Voice of the Consumer Survey, 2024
Join the revolution
Spark your new
Sustainability Vision
Sustainability strategy solutions that can be bolted together, or taken as is; offering freedom to explore your future direction.
Discovery
We start by really listening, getting to know the leadership team, your business, what makes it special and where you’d like it to be.
We’ll be your open, honest and critical friend, exploring and offering new viewpoints and creative ideas for adoption.
Discovery takes you to a point of clarity, ready for your next step.
Sustainability Gap
Organisations need to know how they are viewed by their customers and investors. Mismatches between a company’s actual sustainability position and stakeholders’ needs is what we call the ‘Sustainability Gap’.
We’ll expertly navigate and audit the inner functions of your organisation to deliver a baseline gap assessment for effective decision making.
Strategy
Taking a hands-on approach to sustainability strategy creation, we expertly blend material sustainability risks and opportunities, stakeholder needs, value drivers and disruptors to inform and shape the thinking.
The goal: commercially-grounded sustainability strategy, with purpose and impact.
Integration
A strategy without integration gathers dust. We provide hands-on support through roadshows, Q&A workshops, training, and events to help integrate your new strategy and bring your vision to life.
Communications
When launching a sustainability strategy you’ll want to shout it loud and proud (we like to).
Yet getting the message right and sharing it authentically without greenwashing is essential. Many reports end up shackled in restraints, lacking meaning and, well…dull.
Join us on the mission to banish the yawn and create something awesome.
What's your flavour?
Sustainability strategies come in all flavours – from the big and juicy group-wide sustainability strategy, through to the annual refresh, right down to micro-strategies addressing specific topics like climate risk, ethical trade or circularity.
What tickles your taste buds?
Approx Level of Engagement
Big, Juicy Strategy
The Refresher
Topically Sweet
" I started Pitchstone to help banish boring sustainability approaches with weak or meaningless commitments. It's time to deliver something real, with feeling, purpose and impact."
Matt Farnsworth - Founder
Ideas & Insights
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Build Better Sustainability Strategy
Ever wondered how to land more contracts and customers, increase value and deliver impact? We show how your business can, with better sustainability strategy.
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CEO’s Guide to Avoid Greenwash
For businesses selling to UK consumers, making sustainability or ‘green’ claims the wrong way could impact company revenue and value. Here’s what to avoid.
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Ways to Destroy Business Value
How getting your sustainability strategy wrong can quickly erode or destroy value – a rarely talked about matter.